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Google in Compagnietheater – Case Study


Google Cloud Platform is a range of cloud-computing tools used to build, deploy and scale web applications on the same infrastructure as Google.


See the Future First is a C-level event for the company’s executives, organized by the Live + Communication agency The Oval Office, the official event partner of Google. The industry experts gave presentations about the products they’ve been developing and talked about the future of Google Cloud.


January 30, 2018


Compagnietheater. Kloveniersburgwal 50, Amsterdam


Google is constantly developing cloud solutions for companies and individuals. The main objective of the event was to discuss the latest cloud technologies with the Google experts, present the new products, and create a friendly atmosphere for all the participants to network and communicate with one another.

Google conference | Compagnietheater | Amerpodia

Challenges and solutions

  • See the Future First is an international event, the attendees came to Amsterdam from all over the world. It was important to pick a beautiful venue amid charming, typically Dutch scenery. Compagnietheater, located in the heart of Amsterdam on the banks of dazzling canals, within walking distance from the Central Station, was a perfect venue for this occasion.
  • Since See the Future First is a C-level event, the organizers were looking for an exclusive high-end venue that can also be easily transformed according to the event’s concept. Compagnietheater has the ambience of an 18th century mansion, combined with the modern appliances of a contemporary event venue. The building was styled according to Google’s requirements, and Amerpodia’s staff was always around to assist with setting up the decorations or putting the equipment together.
  • Compagnietheater is a historical building with a modern touch: a perfect blend of classic and contemporary, old and new. The building’s unique charm helped attendees feel at home and created a trusting, friendly atmosphere.


According to Cezanne Spaapen, a Project Manager Events from The Oval Office, the event turned out to be “professionally playful” – just like Google. The guests felt at ease, the keynote speakers interacted with the audience, the guests networked and made connections during the breaks.

“Everything came together: the concept, the venue, the event styling, the content… even the weather was great! Everything just fit in the right place.”

Cezanne Spaapen, Project Manager Events @ The Oval Office, the official event partner of Google


Quick facts

  • Exclusive rental of the whole building
  • 350 attendees
  • Splendid canal view
  • A friendly and welcoming atmosphere

To inquire about having your business event in one of Amerpodia’s venue, feel free to fill in our request form or contact us directly via phone: +31 20 589 16 80


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